Havas Studio
A content at scale business built to meet the marketing challenges of today.
Havas Studios is a micro network of connected content studios, built on technology and powered by some very talented people. We originate and deliver content at scale across all channels and in all major markets around the world.
O2’s long running sponsorship of England Rugby has always been based on the power of support. As the nation geared up for the 2019 World Cup, we wanted fans to feel closer than ever when they #WearTheRose. We spent a month in Japan with Ugo Monye and Jamie Laing, visiting host cities and exploring the parallels between samurai Bushido values and the guiding principles of rugby. Our six-part series, distributed on O2 digital channels and ITV, made an impact. We united players and fans, bridged cultures, and brought those supporting from home, closer to the action.
Global technology client, Huawei was growing fast, with rapid expansion across Europe. Havas Studios was appointed in January 2020 to manage all of Huawei’s Western European region, covering 11 markets. Internally at a central WEU level, there was an urgent need for a new model to solve campaign implementation and delivery-focused challenges. For Huawei, we have cultivated a partnership that delivers cost and quality, with benchmarked pricing that works for all markets.
A partnership between the Havas Creative teams and Havas Studios drove increased efficiencies by leveraging customer data to deliver precision marketing. We adopted Dynamic Creative Optimization (DCO) to create hyper-relevant communications for their audiences, working in an agile manner to deliver three dynamic digital campaigns over seven weeks, monitoring and optimizing the performance of the campaigns in real-time, to increase consumer engagement through increased relevance.
