Havas Edge
Build the business. Build the brand. In that order.
We’re different. And proud of it. Havas Edge is the largest vertically integrated, full-service performance marketing agency in the world. Our omni-channel expertise and commitment to creating connections and cultivating relationships, helps us inspire action from consumers, and build our clients’ businesses and brands — in that order.
Awareness was a primary objective for SoClean, since they had to effectively establish a category, identify a consumer need, and introduce a relevant solution. After helping them achieve sustained success in the US, Edge went on to establish SoClean as a global brand, delivering an integrated, channel-agnostic media, and creative strategy to drive business performance.
Edge brought an innovative, integrated media, and creative strategy to sustain and strengthen a client relationship that was consistently successful in short and long form TV. LifeLock were seeking opportunities to further scale and grow profitable member acquisition. The Edge solution was to introduce a national, “full break” TV campaign — a format pioneered and perfected by Havas Edge. The results were remarkable: an 18% increase in premium members, and a 16% improvement in customer acquisition costs, due to a halo effect for short form TV media.
GrubHub came to Edge looking to extend their reach and establish relationships with new audiences. Facing aggressive competition in their category, they needed cost-efficient strategies to engage these new audiences. Hispanic Television is one example of a great opportunity to efficiently increase reach. The cost per App Download was 65% less than the English campaign, and as the US Hispanic campaign continued to scale, it also created a halo effect that drove performance on other channels.