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Where Winter turns into Summer

    We are the Havas Boston Village

    The Havas Village is a truly unique proposition — creative, media, and health all under one roof. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own.

    We operate with one vision, one shared way of working, and under one P&L. Our Havas mission: To make a meaningful difference to the brands, the businesses, and the lives of the people we work with.

    Our People

    We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated — physically and philosophically. This way, we work faster, smarter, and happily.

    Leadership

    George Sargent

    George Sargent

    CEO, Arnold Worldwide

    Kristin Marvin-Keller

    Kristin Marvin-Keller

    Managing Director, Havas Life Rare

    Trevor Nardini

    Trevor Nardini

    SVP, Business Strategy, Havas Edge

    Vivendi

    Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios, and video distribution platforms.

    We are drawing on talent and thinking which is changing behaviour — and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients. Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers, and entertainment, to produce industry firsts.

    Daily Motion
    VIDEO

    One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

    Canal+
    FILM AND TELEVISION

    A global force in pay-TV as well as the production, sales and distribution of movies, and TV series.

    Gameloft
    GAMING

    A global leader in mobile games, with 2.5 million downloads per day.

    Prisma Media
    MAGAZINES

    The French leader in magazine publishing and online media.

    Lagardere
    PUBLISHING AND TRAVEL RETAIL

    The world’s third-largest book publisher for the general public and educational markets as well as the world’s third-largest travel retail operator.

    Meaningful Brands

    Our proprietary research study Meaningful Brands (that spans 350,000 people worldwide, 31 markets, 22 industries, and 1,800 brands each year) discovered that:

    77%

    of brands could disappear and no one would care

    84%

    of consumers think companies, and brands should communicate honestly about their commitments and promises

    58%

    of the content provided by brands is not meaningful to consumers

    It’s these key findings that have lead to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value — how meaningful it is to its consumers — is defined by a combination of ‘functional,’ ‘personal,’ and ‘collective’ benefits. Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.